Changing your location on Facebook ads can have a significant impact on your results. Here are a few ways it can affect your campaign outcomes:

1. Targeted Audience: By changing your location, you can effectively target specific geographical areas where your target audience resides. This allows you to focus your advertising efforts on individuals who are more likely to be interested in your products or services based on their location.

2. Reach and Impressions: Altering your location can increase or decrease the size of your target audience. If you expand the location, you can potentially reach a larger number of people and increase the impressions of your ads. Conversely, narrowing down the location may reduce your reach but help you target a more relevant audience.

3. Competition and Cost: The cost per click (CPC) or cost per impressions (CPM) for advertising on Facebook can vary based on the location you select. In popular or highly competitive areas, the cost might be higher due to more advertisers bidding for the same audience. Changing your location can help you find areas where the cost is relatively lower, allowing for more cost-effective advertising.

4. Local Relevance: If your business is location-dependent or has different offerings in different regions, changing your location can enhance the relevance of your ads. This ensures that the content, language, or promotions align better with the local audience, leading to higher engagement and conversion rates.

5. Seasonality and Events: Adapting your location settings can be beneficial if you want to target specific events, seasons, or holidays in a particular area. It allows you to tailor your campaigns to leverage local context and increase the likelihood of your ads resonating with users.

Remember to regularly analyze and optimize your advertising campaigns to ensure that changing your location aligns with your business goals and helps you reach the right audience.